Come help us create a better everyday life for the many people. That’s the IKEA vision. We do that by offering a wide range of home furnishings with good design and function at prices so low that as many people will be able to afford them.
Work with business leaders to understand the business strategy and objectives and incorporate these into PR planning and activity.
Build strong relationships with senior journalists in Saudi Arabia, in addition to the region.
Develop PR strategy and plans coordinated with marketing plans and aligned to the business overall objectives.
Define target audiences for PR activity and media through which clients will be reached.
Develop and maintain editorial calendar and proactively seek opportunities to place stories, interviews, comments, etc.
Proactively understand and identify industry issues which are appropriate for press comment.
Work closely with the marketing teams in all subsidiaries to advise on how PR opportunities can be developed, and opportunities maximized around wider marketing projects.
Identify appropriate spokespeople and ensure they have necessary media training – while building recognition of those spokespeople as expert commentators on relevant issues.
Run competitive analysis of other key players in the market.
Ensure proper media monitoring and reporting.
Create KPIs and ensure tools and systems are in place for consistent measurement, evaluation and proof of value driven by PR.
At least 4-6 years of solid media relations / communications experience, preferably at a senior level in house.
Track record of managing and delivering high impact PR campaigns and handling challenging and complex technical matters and sensitive issues.
Strong network of relevant journalist and industry contacts.
Excellent writing and analytical skills, and proven ability to plan, manage and deliver projects.
Strong stakeholder-management skills and ability to manage multiple projects.
Proven ability using digital and social media as effective media relations tools.