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Digital Communication Specialist, Web - Group Communication

Мальмё, Skåne County - Изучите местоположение Маркетинг и коммуникации полная занятость

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Are you passionate about the power of digital communication and leading through communication? Are you energized by being creative and a desire for thinking out of the box? And do you share and live the IKEA culture and values? Then you might be our next Digital Communication Specialist - Web!

You are passionate about the power of digital communication and leading through communication. Furthermore, you have the affinity with current and future trends and best practices in technology, media, and online behavior. You like both working independently and together in a team. You know the IKEA Tone of Voice – What it sounds like! Feels like! Looks like! More importantly, you are great in stakeholder management and engagement, able to connect persons, ideas and perspectives in a way that helps to develop and drive our business.

You have knowledge of IKEAs corporate identity, core values and vision of creating a better everyday life for the many people. You know how to use insights to formulate communication strategies, plans and activities to meet IKEA business and receiver needs. You love delivering, measuring, learning to create results that creates business impact.

Further, what you need:

• Proven advanced training in (digital) communication or equivalent
• Some years of experience in web communications
• Experience in a 360 approach to communication – combining owned, earned and paid media
• Expertise in briefing, creating, publishing, optimizing and following up content in owned (web) channels
• Proven results from using web channels to reach communication and business objectives
• Experience with managing/advising on digital communications in a stakeholder/ customer-centric business, preferably from a digital agency or global company
• Preferred: Knowledge of the IKEA brand, culture, values and way of working


As a Digital Communication Specialist – Web you are enabling an accelerated digital delivery and a word-class experience of IKEA in digital touchpoints, such as IKEA.com and Ingka.com. You are responsible, together with a team of digital communication specialists, for IKEA’s digital communication in general. Further, you are driving an open and sharing climate, being a role model of the IKEA values where co-workers are informed, engaged and empowered.

Some of your tasks will be to:

• Define, plan, create/execute and follow up on effective and strategic digital communications
• Brief agencies or internal partners in content creation for IKEA.com and Ingka.com
• Basic content creation and publishing in our CMS, including for example image editing and copywriting
• Following up on campaigns and communication initiatives using Google Analytics
• Work together with the IKEA.com product teams in developing IKEA.com to meet our communication needs
• Work with stakeholder analysis, engagement and relationship management
• Work across function within IKEA Group and all our businesses

This is a permanent contract and will be based in Malmö, Sweden.


We strongly position IKEA as a truly meaningful and trusted brand in people’s hearts and minds, with a focus on us as a retailer and our positive societal impact. At the same time, we enable IKEA to be perceived as a unique, meaningful and trusted brand and company.

You will be part of integrated communication, working in a team with digital specialists within social media, web and internal channels. We are a group of curious, determined change makers, constantly trying to renew and improve the way we do communication. Inspired and led by the IKEA vision - to create a better everyday life for the many people.


If you have questions regarding the role, please reach out to Henrik Åkerberg at Henrik.akerberg@ingka.ikea.com. If you have questions regarding the recruitment process or other practicalities, please get in touch with Julia Schnittger at julia.schnittger@ingka.ikea.com.

Please send in your application in English, consisting of a CV and a cover letter, as soon as possible but not later than 27th of October 2021. We are looking forward to get to know you soon!